Goddard joined the MSA in 2002 following the implementation of an independent strategic review into the structure of the organisation. Charged with developing the sport and investigating commercial opportunities, Goddard has been responsible for the introduction of a raft of initiatives that have had a significant impact on UK motor sport.
These have included the restructuring of UK karting and rallying, evolving the Volunteers in Motor Sports programme, liaison with government bodies and the launch of the MSA British Elite talent development programmes in both rallying and circuit racing.
“Bruce has made a huge contribution to the Motor Sports Association during the last four years,” confirms Colin Hilton, MSA Chief Executive. “The organisation has changed considerably to become leaner and more efficient in that time and Bruce has driven through a lot of the restructuring of the sport. We wish him well in the future.”
“It has been a tremendously rewarding experience for me,” says Goddard. “When I was recruited to scope and implement development initiatives for the Motor Sports Association I was aware that there was a finite time limit. I have had the thrill of working within the sport that I love for the past four years and during that time have made many new friends. I am leaving the Motor Sports Association with the knowledge that it is now well poised for the future. I might now actually be able to return to being a competitor!”