|The MSA has been a leading exhibitor since the Show`s inception 13 years ago, this year Autosport International will work more closely with the MSA, supporting initiatives within and outside the Show, with the aim of encouraging more people - of all ages - into motor sport.
From karting, to co-driving, to autotests and off-road motorsport, any aspiring competitor can find all the information they need to know, from how to get started and meeting experts in the field in the National Motorsport area of the Show. An active pre event marketing and public relations campaign to media outside motor sport will aim to raise awareness of how easy and inexpensive it is to get started.
The opportunity to use promotion and publicity tools via the MSA`s established communication channels will be vital to help ASI reach thousands of MSA licence holders. Recognising that encouraging young karters is an essential element in safeguarding the future our the sport, Autosport International has already sliced its ticket prices for MSA Kart National A & B licence holders from £20.00 to just £6.00 on Saturday and Sunday.
Gavin Brown, Managing Director of Haymarket Exhibitions Ltd, commented: "This year at Autosport International we are increasing the specialist areas of the show which will cover more than one million square feet of exhibitor space. Working with the MSA we will be offering the total spectrum of motorsport under one roof, and this is an ideal opportunity to encourage new people to the sport as well as helping current licence holders. Autosport International will be `THE` place for the start of the motorsport season in 2004."