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MSA secures sponsorship seminar discount for licence holders

The Motor Sports Association (MSA) has secured a special offer for MSA licence holders to attend a forthcoming series of one-day sponsorship seminars around the country.

The workshops have been set up by Brian Sims, former Marketing Director of the Lola and Benetton Formula 1 teams, in conjunction with Oxford Brookes University and Ellis Clowes. The events, which are designed to help competitors and events at all levels with their sponsorship-seeking activities, will take place at eight regional venues, starting with Oulton Park on 21 May.

MSA Chief Executive, Colin Hilton, said: “We know that the current climate is particularly difficult for those seeking funding, so anything we can do to help competitors and events will be good for them and for the sport. We’re delighted to have teamed up with Brian, Oxford Brookes and Ellis Clowes to provide discounted access to his seminars for our licence holders and I’m sure that those attending will find it extremely useful.”

Sims said: “Hopefully, we can help competitors across all categories and at all levels develop innovative sponsorship strategies that will greatly improve their chances of being taken seriously by business decision-makers.”

The course costs £98 for MSA licence holders and £225 for non-licence holders. Places can be booked online at www.briansims.co.uk.

26 April 2012