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Louise Goodman to attend Silverstone event for International Women’s Day

Television presenter and Go Motorsport ambassador Louise Goodman has confirmed her attendance at the Women in Motor Sport event at Silverstone on March 8th.


Goodman, ITV’s Formula 1 pitlane reporter from 1996 to 2008 and current presenter of the channel’s Dunlop MSA British Touring Car Championship coverage, will join a host of female competitors, marshals, officials and volunteers at the home of British motor racing on International Women’s Day to celebrate the important role played by women in motor sport.


Motor sport is one of only a very few sporting activities in which men and women compete alongside each other on an equal footing, yet as they make up only 8% of registered licence holders, women are hugely under-represented among motor sport drivers.


There are, nonetheless, an estimated 50,000 women actively involved in British motor sport, organising events, running clubs and associations, timekeeping, marshalling and fulfilling a host of other support roles without which the sport itself could not continue.


Prior to her broadcasting career, Goodman worked in PR and managed media relations for Formula 1 drivers such as Mika Hakkinen, Jean Alesi, Johnny Herbert, Martin Brundle, Eddie Irvine and Rubens Barrichello. She also worked as Press Officer for the Leyton House Formula 1 team for three years and was Head of Communications at Jordan Grand Prix for five. At the 2006 British Grand Prix, Goodman became the first woman ever to take part in a Formula 1 pitstop.


Goodman said: “I am delighted to have been invited to Silverstone to celebrate the achievements of women in motor sport. Of course, it would be great to see far more women behind the wheel but we must also recognise the huge numbers that are involved in the sport in other ways.”


Sue Sanders, Chairman of the MSA Women in Motorsport Group, said: “I am thrilled that Louise will be able to join us at Silverstone. She is one of the most high-profile women within the sport, having worked in Formula 1 and on TV for many years. Her presence will add a great deal to the event on March 8th, which I hope will inspire more women to become involved in motor sport at all levels.”



Editor’s notes:


International Women’s Day is a day of global celebration for the achievements of women, and has been recognised as such since the early 20th Century. Thousands of events are held across the globe annually to mark the occasion, which is a national holiday in many countries.


The Motor Sports Association (MSA) is the national governing body for four-wheel motor sport in the UK, responsible for the regulation and administration of the sport. The MSA is a member of the world governing body, the Fédération Internationale de l’Automobile (FIA) and holds a seat on the World Motor Sport Council. The MSA represents 33,000 licence holders, 15,000 volunteer marshals and officials, more than 750 member clubs and issues permits for 5,000 motor sport events every year.


In recent years the MSA has expanded its remit to cover the development of the sport and currently invests in excess of £1m a year in the three elements of its Whole Sport Plan. ‘Grow’ targets an increase in participation levels, ‘Sustain’ invests in the infrastructure of the sport, its clubs and its people, and ‘Excel’ focuses on training future world champions and educating their peers.



Release MSA10-020: 1 March 2010


For media information only. No regulatory value.