The Motor Sports Association has revealed a new corporate identity that will be introduced in the course of 2010. The new logo represents a fresh look for the modern Motor Sports Association and reflects the recent changes that have taken place within the governing body, including the creation of the MSA’s forward-thinking Whole Sport Development Plan.
The new identity takes its inspiration from elements within the existing graphic to deliver a more modern logo with clean lines and a striking arrow element. Its predecessor has been in place since 1998 and will be replaced gradually throughout the coming year.
“The MSA has changed a great deal in the past decade,” confirms Colin Hilton, MSA Chief Executive. “As an organisation it is significantly more efficient and as a governing body it is more dynamic and effective. We have launched a number of exciting development projects in recent years and the MSA is building an international reputation as one of the world’s leading ASNs. It is important that our logo and identity should properly reflect the image of the company and the sport in the UK.”
The existing MSA logo will continue to be used in many places throughout 2010, allowing the rebranding to be implemented gradually throughout the year. There will be new identities available for the MSA British Championships from 2011 and other areas in which the current MSA logo is used will be updated accordingly.
Further details about the implementation of the new logo are available from Motor Sports House.
The Motor Sports Association (MSA) is the national governing body for four-wheel motor sport in the UK, responsible for the regulation and administration of the sport. The MSA is a member of the world governing body, the Fédération Internationale de l’Automobile (FIA) and holds a seat on the World Motor Sport Council. The MSA represents 33,000 licence holders, 15,000 volunteer marshals and officials, more than 750 member clubs and issues permits for 5,000 motor sport events every year.
In recent years the MSA has taken a lead in the development of the sport and currently invests in excess of £1m a year in the three elements of its Whole Sport Plan. ‘Grow’ targets an increase in participation levels, ‘Sustain’ invests in the infrastructure of the sport, its clubs and its people, and ‘Excel’ focuses on training future world champions and educating their peers.
Release MSA10-032: 23 April 2010
For media information only. No regulatory value.