The Motor Sports Association (MSA) has confirmed the appointment of Ben Taylor as Managing Director of International Motor Sports Ltd (IMS), the MSA’s wholly-owned commercial subsidiary, following an internal restructuring in the wake of the departure of former Chief Executive Andrew Coe last week.
Taylor has held the position of MSA Development and Communications Director since 2011, leading the MSA Academy young driver programme, the Go Motorsport club development scheme, the MSA’s network of Regional Development Officers and the company’s communications portfolio, including the current campaign to change the law to allow Closed Road motor sport in Britain.
In his expanded role, Taylor will continue to be responsible for those MSA activities in addition to leading the promotion of Wales Rally GB, the UK’s round of the World Rally Championship, and the sporting organisation of the British Grand Prix at Silverstone through the IMS subsidiary.
Taylor’s motor sport career began as Press Officer for the Tyrrell F1 Team in 1997, followed by BTCC campaigns for Nissan and the championship itself. After another F1 season with Honda, he joined Orange as International Sponsorship Manager, working across multiple territories on properties as diverse as music, film, rugby union and Formula 1. In 2003, he returned to London agency MPA Fingal, working for clients including Silverstone, Honda and the MSA, before setting up his own consultancy four years later.
Alan Gow, MSA and IMS Chairman, said:
“This restructuring is important for the MSA’s strategic development. We recognised the need to put the growth and development of the sport at the heart of the governing body’s activities, whilst also integrating many of the programmes and commercial opportunities.
“Ben has done an excellent job heading up the MSA’s development activity, creating a new department and establishing dynamic programmes that evolve year on year. He has a wealth of experience, not just from within motor sport, and this promotion is a natural extension of his current role. I am certain that he will lead IMS with real vigour and continue to serve the sport with great success.”
Ben Taylor, IMS Managing Director, said:
“I am thrilled to have been given this exciting opportunity to extend the MSA’s development work into a fuller commercial brief. In particular, I look forward to working with the IMS team and everyone involved in the organisation of Wales Rally GB to build on the great platform of last year’s event.
“We have a fantastic long-term partner in the Welsh Government, whose commitment last year made such an impact on the success of the rally. We look forward to working with them to integrate the rally further into the fabric of the country and demonstrate the extraordinarily positive impact that motor sport events can have on a region.”
6 May 2014