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Motor Sports Association launches Race Elite scheme
The MSA British Race Elite will be operated by Brabham Performance Clinic, fronted by one of the world`s renowned international racing drivers, David Brabham, and leading mind coach and sponsorship guru, Don Macpherson. The MSA awarded the prestigious three-year contract to Brabham`s operation after extensive discussions with interested parties and a competitive final tender process.

Building on the success of the on-going MSA British Rally Elite – launched last year under the direction of former world rally champion co-driver Robert Reid – the MSA British Race Elite programme will follow similar principles of driver development.

The MSA British Race Elite will offer the most promising British racing drivers the opportunity to join the programme to develop their skills and give them the best possible chance of making the step up to the highest levels. As well as working on track performance, engineering skills and technical understanding, the students will also develop the vital additional areas such as physical training, mind coaching, career management, sponsorship generation, promotion and media presentation that complete the all-round package of the modern motor racing driver.

The assessment and training elements of the scheme will be conducted at Bath University under the elite Team Bath banner, where the drivers will work with the specialist coaches, masseurs, psychologists and physiotherapists who are used to looking after Olympic athletes and elite performers in a range of sporting disciplines.

“Brabham Performance Clinic demonstrated a clear understanding of what it takes to help a driver reach the pinnacle of world motor sport,” explains Colin Hilton, Chief Executive of the Motor Sports Association. “We had a number of first class presentations, but we felt that David and his team of experts were able to demonstrate a clear vision and a track record to make this happen. In addition, they will be able to call on their contacts and credibility in world motor racing to the benefit of the Elite drivers and that, as we have seen with Robert Reid on the rally programme, is absolutely essential.

“As ever, there will be people suggesting that we should be fully financing the careers of selected drivers. However, not only do we not have sufficient funds to do so, but the MSA British Rally Elite has already demonstrated that longer-term and more lasting impact can be achieved for more candidates on a fraction of the budget that would be required to run just one individual for a season. This is definitely the right path to sustainable success.”

“We are thrilled to have this fantastic opportunity,” says David Brabham. “I`ve learned a hell of a lot in the last 23 years and I wish I`d known at the outset what I know now, particularly in terms of the mental and physical aspects of the sport. This is something I feel passionately about and it`s a great opportunity to put this knowledge and experience to work for the benefit of others and give something back. We will take the best young British drivers, develop their talent and help them to make the grade at the highest possible level.

“We have put together a great team of people to cover the programme`s extensive requirements – all of them experts in their respective fields. I have worked with Don since 1990 and he is not only an amazing mind coach, but also has a demonstrable track record in sponsorship. We are all looking forward to getting started.”

Applications for entry into the scheme will be opened shortly, from which a shortlist will be drawn. A selection panel will then choose up to six candidates that they consider to offer the best prospects of future success to be the first intake of the MSA British Race Elite. This process will be achieved by means of physical and mental assessment as well as analysis of current levels of performance. It is anticipated that the announcement of the successful individuals will be made in early 2007.

Release MSA06-042: 5 September 2006

For Media Information Purposes - No Regulatory Value